Advertising and Integrated Brand Promotion
O’Guinn/Allen/Semenik’s ADVERTISING AND INT […]
View ArticleAdvertising and Integrated Brand Promotion (with CourseMate with Ad Age...
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret […]
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The Excellence Diploma is a rigorous twelve-month progr […]
View ArticleThe PR Plan: Own your Own Brand
Humes experienced a series of events that would change […]
View ArticleThe Brand Flip: Why customers now run companies and how to profit from it...
Best-selling brand expert Marty Neumeier shows you how […]
View ArticleLogo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
Completely updated and expanded, the second edition of […]
View ArticleDesigning Brand Identity: An Essential Guide for the Whole Branding Team, 4th...
A revised new edition of the bestselling toolkit for cr […]
View ArticleAdvertising Media Planning: A Brand Management Approach
The planning and placement of advertising media is a mu […]
View ArticleTake a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
Agencies need to do for themselves what they do for the […]
View ArticleBrand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
For many marketing professionals, “science” […]
View ArticleFascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
A newly revised and updated edition of the influential […]
View ArticleThe Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
If You Don’t Define Your Brand, Someone Else Will Defin […]
View ArticleThe Physics of Brand: Understand the Forces Behind Brands That Matter
Three practitioners take you on a theoretical journey t […]
View ArticleThe Advertising Solution: Influence Prospects, Multiply Sales, and Promote...
Distilling the wisdom of the world’s greatest advertise […]
View ArticleA Master Class in Brand Planning: The Timeless Works of Stephen King
In 1988, on Stephen King’s retirement JWT published ‘Th […]
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